The implementation of new strategies and initiatives will typically be delivered by targeted programmes and/or projects. Such programmes and projects require a leader and champion to Sponsor and take accountability for successful delivery. This programme has been developed to provide a clear understanding of what is required in the key role of Programme or Project Sponsor. It addresses the key questions not only of “What should I be doing?” but also “What is an appropriate level of my involvement?” and “What should others be doing for me?”